2000–2013

A new century: revived names and corporate change

The 2000s brought new Dodge models and concepts, the return of the Charger name, the separation of Dodge and Ram, and Chrysler's 2009 reorganization.

Illustrative 2008 Dodge Challenger SRT8 in a stylized dealership setting

Illustration

Overview

Dodge began the new millennium with the all-new Neon, Stratus sedan and Stratus coupe, followed by the 2002 Dodge Ram 1500. In 2003 Dodge showed the Magnum, Kahuna and Avenger concept cars, along with the Tomahawk, a motorcycle powered by the Viper V10.

Historical context

The Dodge Magnum was introduced in 2005, and by 2006 a new Charger had arrived, reviving an iconic nameplate with HEMI engine power. The Dodge Caliber was first shown as a concept during this period.

Major developments

In 2009 Dodge and Ram became two separate divisions so that each could focus on its own customers. In 2010 and 2011 Dodge introduced an all-new Durango, Charger, Challenger, Avenger, Grand Caravan and Journey.

Corporate context

Chrysler's financial position worsened in the early 21st century. After reorganizing under Chapter 11, it filed for bankruptcy on April 30, 2009, as part of a deal with Italy's Fiat.

Technology and engineering

The revived Charger of 2006 brought back HEMI engine power to one of Dodge's best-known nameplates.

Design and brand

With trucks moving to the separate Ram division, Dodge's lineup centered on cars, crossovers and performance models — led by revived heritage names such as Charger and Challenger.

Sources

  1. History of the Dodge BrandDodgeOfficial / corporateSource supports identified period/milestones; check individual statements against linked page; Source supports identified period/milestones; check individual statements against linked page; Section facts checked against source page (C1 final QA, 2026-10-10)dodge.com (opens in a new tab)
  2. Chrysler CorporationDetroit Historical SocietyReference workSection facts checked against source page (C1 final QA, 2026-10-10)detroithistorical.org (opens in a new tab)